The origins of name „coaly” can be found not only in colour of these clothes, which is direct reference to colour of coal – The inspiration for creator of the Brand. But also in some diffrent, more relevant sources of meaning.
And why is that so?
It's because that neologism owes it's birth to... Irony, which is designer's favourite figure of speech.
Owner of coaly.pl took element „iron” from that word, suggesting how flexible irony can be, when he uses it. However...
He figured out, that something was missing out. Something like... complement (?) And what goes better with iron than coal?
Just like after melting iron with coal, we create hard steel, after fitting specified clothes with our lifestyle (which is partly determined by how we speak), we will become invincible, lords of eristic.